Ransford Advanced Diploma course In Marketing Management

Internet globallization has intensify social and object relations across the world space. This intensification has created new opportunities and challenges. With this trend, which project can you build? A Better Payment system A better online learning platform A better food ordering website A better online legal advisory website A better online store etc. Look to see. They are numerous opportunities!

Marketers tell stories that matter. Great marketers always search for minds that believe a certain thing, that are seeking a problem to solve; that seeking something they desire; behave favourably towards something they  value or act in a certain way towards things that matter to them. Now Let's take a look at few examples: For busy executives who like to stay organized, Palm Pilot is an electronic organizer for backing up files on PC more easily. For consumers who desire to treat their pimples and acnes, Eva herbal soap is a bathing soap that helps in skin-healing, removal or pimples, acnes and spots....With Eva Help soap, you will have healthier skin . For consumers that seeking fairer skin, Coco-pulp is a range of lightning care enriched with coco oil. Coco-pulp clarifies and lightens skins by erasing spots and preventing apparition. With Coco-pulp, your complexion will be more clearer, lightened, harmonious and incredibly unified. The statements above are not chemistry solution...

 The marketing environment consists of the task environment and the broad environment. The task environment includes the actors engaged in producing, distributing, and promoting the offering. These are the company, suppliers, distributors, dealers, and target customers.  In the supplier group are material suppliers and service suppliers, such as marketing research agencies, advertising agencies, banking and insurance companies, transportation companies, and telecommunications companies.  Distributors and dealers include agents, brokers, manufacturer representatives, and others who facilitate finding and selling to customers. The broad environment consists of six components: demographic environment, economic environment, social- cultural environment, natural environment, technological environment, and political-legal environment. These environments contain forces that can have a major impact on the actors in the task environment, which is why smart marketers track envir...

Competition is a critical factor in marketing management. Competition includes all the actual and potential rival offerings and substitutes a buyer might consider.  Anautomobile manufacturer can buy steel from U.S. Steel in the United States, from a foreign firm in Japan or Korea, or from a mini-mill such as Nucor at a cost savings, or it can buy aluminum parts from Alcoa to reduce the car’s weight or engineered plastics from Saudi Basic Industries Corporation (SABIC) instead of steel. Clearly, U.S. Steel is more likely to be hurt by substitute products than by other integrated steel companies and would be defining its competition too narrowly if it didn’t recognize this. Suppose an automobile company is planning to buy steel for its cars. The car manufacturer can buy from U.S. Steel or other U.S. or foreign integrated steel mills; can go to a minimill such as Nucor to buy steel at a cost savings; can buy aluminum for certain parts of the car to lighten the car’s weight; or can buy...

Marketers now think of three “screens” or means to reach consumers: TV, Internet, and mobile.  Surprisingly, the rise of digital options did not initially depress the amount of TV viewing, in part because, as one Nielsen study found, three of five consumers use two screens at once Impressions, which occur when consumers view a communication, are a useful metric for tracking the scope or breadth of a communication’s reach that can also be compared across all communication types. The downside is that impressions don’t provide any insight into the results of viewing the communication. Engagement is the extent of a customer’s attention and active involvement with a communication. It reflects a much more active response than a mere impression and is more likely to create value for the firm.  Some online measures of engagements are Facebook “likes,” Twitter tweets, comments on a blog or Web site, and sharing of video or other content. Engagement can extend to personal experiences th...

Whereas marketing channels connect the marketer to the target buyers, the supply chain describes a longer channel stretching from raw materials to components to final products that are carried to final buyers.  For example, the supply chain for women’s purses starts with hides, tanning operations, cutting operations, manufacturing, and the marketing channels that bring products to customers. This supply chain represents a value delivery system.   The supply chain is a channel stretching from raw materials to components to finished products carried to final buyers. The supply chain for coffee may start with Ethiopian farmers who plant, tend, and pick the coffee beans and sell their harvest.  If sold through a Fair Trade cooperative, the coffee is washed, dried, and packaged for shipment by an Alternative Trading Organization (ATO) that pays a minimum of $1.26 a pound. The ATO transports the coffee to the developed world where it can sell it directly or via retail channels....

 The rise of digital media gives marketers a host of new ways to interact with consumers and customers. We can group communication options into three categories. Paid media include TV, magazine and display ads, paid search, and sponsorships, all of which allow marketers to show their ad or brand for a fee. Owned media are communication channels marketers actually own, like a company or brand brochure, Web site, blog, Facebook page, or Twitter account.  Earned media are streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand via word of mouth, buzz, or viral marketing methods. The emergence of earned media has allowed some companies, such as Chipotle, to reduce paid media expenditures. One of the fastest-growing restaurant chains over the last decade, Chipotle is committed to fresh food. The company supports family farms and sources sustainable ingredients from local growers who behave responsibly toward animals and the enviro...