41. Marketing is Honestly a work of Assertion

Marketers tell stories that matter.

Great marketers always search for minds that believe a certain thing, that are seeking a problem to solve; that seeking something they desire; behave favourably towards something they value or act in a certain way towards things that matter to them.

Now Let's take a look at few examples:

For busy executives who like to stay organized, Palm Pilot is an electronic organizer for backing up files on PC more easily.

For consumers who desire to treat their pimples and acnes, Eva herbal soap is a bathing soap that helps in skin-healing, removal or pimples, acnes and spots....With Eva Help soap, you will have healthier skin

. For consumers that seeking fairer skin, Coco-pulp is a range of lightning care enriched with coco oil. Coco-pulp clarifies and lightens skins by erasing spots and preventing apparition. With Coco-pulp, your complexion will be more clearer, lightened, harmonious and incredibly unified.

The statements above are not chemistry solutions but the great work of marketers.

Pay $10 to earn a certificate from in Advanced Marketing from the Ransford Global Enterprises College

Comments

19. What is a Market?

Traditionally, a “market” was a physical place where buyers and sellers gathered to buy and sell goods. Economists describe a market as a collection of buyers and sellers who transact over a particular product or product class (such as the housing market or the grain market). Five basic markets and their connecting flows are shown in below. Manufacturers go to resource markets (raw material markets, labor markets, money markets), buy resources and turn them into goods and services, and sell finished products to intermediaries, who sell them to consumers. Consumers sell their labor and receive money with which they pay for goods and services. The government collects tax revenues to buy goods from resource, manufacturer, and intermediary markets and uses these goods and services to provide public services. Each nation’s economy, and the global economy, consists of interacting sets of markets linked through exchange processes. Marketers view sellers as the industry and...

31. Relationships and Networks

Transaction marketing is part of a larger idea called relationship marketing. Relationship marketing aims to build long-term mutually satisfying relations with key parties—customers, suppliers, distributors—in order to earn and retain their long-term preference and business. Effective marketers accomplish this by promising and delivering high-quality products and services at fair prices to the other parties over time. Relationship marketing builds strong economic, technical, and social ties among the parties. It cuts down on transaction costs and time. In the most successful cases, transactions move from being negotiated each time to being a matter of routine. The ultimate outcome of relationship marketing is the building of a unique company asset called a marketing network. A marketing network consists of the company and its supporting stakeholders (customers, employees, suppliers, distributors, university scientists, and others) with whom it has built mutually profitable busines...

17. Marketing’s role in creating demand

Marketers must have a variety of skills, one in particular being the ability to stimulate demand for their company’s services and products. However, this is too limited a view of the tasks that marketers perform and the skills that they must have. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management along with their other roles. Marketing managers seek to influence the level, timing, and composition of demand to meet the organizations objectives. Eight states of market demand are possible: Full demand: Consumers buy all services or products brought to market. Overfull demand: There are more consumers demanding the service or product than can be satisfied. Irregular demand: Consumer purchases vary on a seasonal, monthly, weekly, daily or even hourly basis. Declining demand: Consumers begin to buy the service or product less frequently or not at all. Negative demand: Consumers dislike the s...

Ransford Advanced Diploma course In Marketing Management

Search This Blog