Ransford Advanced Diploma course In Marketing Management

Marketing is engaging customers an d managing profitable customer relationships.     Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.” When Google recognized that people needed to more effectively and efficiently access information on the Internet, it created a powerful search engine that organized and prioritized queries.   When IKEA noticed that people wanted good furnishings at substantially lower prices, it created knockdown furniture. These two firms demonstrated marketing savvy and turned a private or social need into a profitable business opportunity.   The aim of marketing is to create value for customers in order to capture value from customers in return.    Marketing management is a challenging and rewarding career choice because it is a core management function central to all company efforts. Successful marketing of products and services both locally and globally in a dynam