Ransford Advanced Diploma course In Marketing Management

 Marketing Professor, Philip Kotler and his research colleagues help us understand that Marketing is a significant dimension of any business in today’s highly competitive environment and financial success is often dependent on marketing ability.    Finance, operations, accounting, administration and other business functions will not really matter if companies do not understand consumer needs and identify sufficient demand for their products and services for them to make a profit.   Companies of all kinds – from consumer product manufacturers (such as Nokia or Ericsson in Sweden), to health care insurers (e.g. Bupa in the United Kingdom), from car manufacturers (e.g. BMW or Porsche in Germany) to banks (such as Société Générale in France or RaboBank in Holland), from non profit organisations (Amnesty International, which was founded by a British lawyer) to industrial product manufacturers (e.g. Airbus – a French, German, English and Spanish conglomerate) – all have to use marketing to u