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01. Introduction to Marketing

Marketing is engaging customers an d managing profitable customer relationships.  
 
Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.”

When Google recognized that people needed to more effectively and efficiently access information on the Internet, it created a powerful search engine that organized and prioritized queries.  

When IKEA noticed that people wanted good furnishings at substantially lower prices, it created knockdown furniture.

These two firms demonstrated marketing savvy and turned a private or social need into a profitable business opportunity.

 
The aim of marketing is to create value for customers in order to capture value from customers in return. 
What Is Digital Marketing? (Learn it in 5 Minutes)

 
Marketing management is a challenging and rewarding career choice because it is a core management function central to all company efforts. Successful marketing of products and services both locally and globally in a dynamic, networked, demanding marketplace is a vital skill needed by every company.
 
If we think about it marketing profoundly affects our day-to-day lives. It is embedded in everything we do – from the clothes we wear, to the food we eat, the restaurants we visit, the websites we click on, the advertisements we see, the service we receive, the price we pay and so on.

Marketing and a marketing department are critical ingredients for business success. It is the role of the marketing manager and the marketing department to plan, manage and execute the marketing strategy throughout the company with innovation, intuition and creativity. 
 
Marketing is organized effort, activity and expenditure designed first to acquire a customer and second to maintain and grow a customer at a profit. 
 
In this course, we lay the foundation for your study of marketing by providing an overview of the main marketing issues facing marketing companies in a rapidly changing marketing world we live operate now. This course provides great explanation.
 
 

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