Global market comprises all businesses and consumers in various countries around the world, that possess profitable opportunities for a company to sell its products and services.
Companies in the global marketplace navigate cultural, language, legal, and political differences while deciding which countries to enter, how to enter each (as exporter, licenser, joint venture partner, contract manufacturer, or solo manufacturer), how to adapt product and service features to each country, how to set prices, and how to communicate in different cultures.
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