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10. Experience Marketing

 By managing several services and products, a firm can create, stage and market experiences. Alton Towers – the most popular theme park in the United Kingdom – or Disneyland Resort Paris or Legoland in Denmark, Germany and England, all represent this kind of experiential marketing, allowing customers to visit a fairy kingdom, a pirate ship, a Lego town or a haunted house, complete with hotel accommodation and food. There is also a growing market or customised experiences, such as spending a week at a Samba Soccer camp, on a yoga retreat in Kitzbühel, Austria, or skiing on Mount Blanc in the Alps.

 

 Legoland - Wikipedia

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